Category Management - is a philosophy of managing categories as strategic business units. The goal is to enhance our customer profitability by focusing on those items and activities that provide the greatest return.
Pyramid Display: Using a dedicated team of managers and merchandisers coupled with a 1,000 square foot workshop, the Ben Arnold – Sunbelt Beverage Company offers the retail trade the most creative, attractive and effective merchandising available in the industry. In addition this team offers store set up services for the new retailer to insure the most competitive positioning for going to market.
On Premise Spirits: Although wholesalers do not sell spirits directly to on premise accounts in South Carolina due to state regulation, the Ben Arnold – Sunbelt Beverage Company has a dedicated On Premise spirits merchandising team that blankets the entire state. This team is dedicated solely to spirits on premise in South Carolina, with a strict focus on establishing distribution and conducting trade promotions that achieve maximum brand awareness with the consumer.
Graphic Services - Our professional team of Graphic Designers is armed with state-of-the-art equipment and a flare for creativity. From wine lists and table tents to in store banners and shelf talkers, our Graphics professionals allow us to effectively market our products to the consumer.
Training and Development: As part of our dedication to sales professionalism, our Training and Development Director conducts in-house sales and management development programs throughout the year. In addition we offer product education seminars for our sales team that results in beverage professional certification after successful completion of a ten week, thirty-hour course.
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